Somewhere hidden within the 4 P’s of Marketing (Product, Price, Place, and Promotion) hides another very important “P”….Presentation. Now their are many elements that come into play whether it is the arrangement of goods, display props, traffic flow, lighting, music, color scheme, and such, but in this little post I wanted to share ideas for packaging. I am a sucker for good packaging. (*hanging my head in shame) In fact, I’ll pay more for an item purely out of admiration for the packaging. I reason that much pride, thought, and love was put into the product nestled within and it presents a sense of added value to my purchase. Packaging should be the supporting cast to the amazing things you create, so let me share a few ideas with you!
- Butterfly Rice Tossers
Carefully folded papers with sweet embellishments make charming packaging. Think of the fine art of origami and the precision of the folds. There are gazillions of templates online for all sizes and shapes of product. Source materials such as free brown paper bags from your grocer, scrap fabric or bits of gift wrap. Posh Paperie designed the little lovelies below and you can find the tutorial here at Style Me Pretty.
- Paint Chip Jewelry Packaging
Shauna and Stephen of Philadelphia, PA are a stinkin’ cute couple that met…get this…at a kissing booth in college. Check out more at Somethings Hiding In Here.
- Earth-friendly Packaging (with Gorgeous Type)
The creative packaging with hand-set vintage type was designed by Shauna and Stephen (again) for their line Forage Bow Ties. They revive dead-stock fabric into charming accessories, their packaging is made with recycled materials and they design their own printing via old-school techniques. I told you they we’re stinkin’ cute…and very talented!
- (Re)imagine the Humble Egg Carton
Soy candles and sprouts in ceramic eggs by Revisions Design Studio are nested softly in recycled egg cartons. Michele Dugree of Marquette, MI recreates common objects into ceramic wonders and I love the purity and weight of her wares. Although her business has grown tremendously, all products are still made lovingly by her own two hands. Check out her Etsy interview here.